Our story
About us
Singapore's first dedicated maternity wellness centre — built for mums, by a mum, since 2009.
For 16 years, Beauty Mums & Babies has been the team Singapore mothers turn to for pregnancy-safe massage, postnatal recovery, lactation support, and infant wellness. Over 30,000 mums have walked through our doors. We'd love to meet you next.
The beginning
One mum, one mission
Following the birth of her son, founder Gina Lim expanded her interest in beauty and ventured into pregnancy and infant care. In 2009, she opened Beauty Mums & Babies with a single belief: maternity care in Singapore should be specialist-led, evidence-based, and warm enough to actually look forward to.
What started as one studio in Orchard has grown into Singapore's most-awarded maternity wellness centre. Our team of trained therapists have since helped many mothers transit smoothly through maternity, build strong bonds with their babies, and feel cared for in the season of their life that needs it most.
With our strong focus on professional service, BMB has steadily expanded our range to include prenatal massage, postnatal massage, lactation massage, baby massage, children massage, prenatal yoga, mum and baby yoga, plus Infant First-Aid workshops and Antenatal classes — all under the same hands, the same standards, since day one.
“Singapore mums deserve care built around their physiology — not a generic spa treatment with the word pregnancy slapped on.”
Recognition
Awarded by Singapore's leading institutions
Our work has been formally recognised by Singapore's business and entrepreneurship community — including the Rotary Club of Singapore (ASME), Prestige Singapore, and the Aspiring Woman Entrepreneurs honour roll.
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EYA Established Entrepreneur 2023/24
Rotary Singapore · ASME -
Prestige 100 Singapore 2023/2024
Top 100 Singapore Personalities -
Aspiring Woman Entrepreneurs 2023/2024
Featured Honouree
By the numbers
Sixteen years of mothers
- 16 years Of maternity wellness in Singapore
- 30,000+ mums cared for Across every trimester, every season
- 4.9 on Google From 400+ verified reviews
- 2 clinics + home Orchard, Johor Bahru, and anywhere in Singapore
Our mission
Support for every mum, every step
From providing the ultimate comfort for all mums — including dads — to nurturing their baby, our mission is to provide mothers-to-be and new mothers or parents-to-be the support that they need throughout their new journey and after birth.
Why mums choose BMB
Singapore's most trusted maternity spa
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01
Founded in 2009
BMB pioneered dedicated maternity and baby wellness in Singapore. Sixteen-plus years of refining pregnancy-safe protocols means you're in the safest, most experienced hands. We've trained the specialists, built the techniques, and continue to refine every protocol with the latest evidence.
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02
Hospital Partnerships
Featured by Mt Alvernia Hospital and partnered with leading baby brand Pigeon. Our prenatal and postnatal care is recommended by Singapore's medical community, and we work alongside obstetricians, midwives, and paediatricians across the island.
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03
Certified Specialists
Every therapist holds maternity-massage certification. Our chiropractors are Webster-trained. Our lactation consultants are IBCLC-aligned. No corners cut — every team member trains internally for at least six months before seeing a paying client unsupervised.
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04
Two Locations + Home Visits
Orchard (Paragon) for full-spectrum care, Danga Bay (Johor Bahru) for our Malaysian mums, plus home postnatal massage anywhere in Singapore. We bring the studio to you when getting out the door isn't realistic — and most fourth-trimester weeks, it isn't.
Our philosophy
Specialised, not diversified
Beauty Mums & Babies opened its first studio in 2009 with a simple belief: maternity care should be specialist-led, evidence-based, and warm enough to actually look forward to. Sixteen years later, more than 30,000 mums have walked through our doors — for a single prenatal massage before a long flight, for a multi-month postnatal recovery package, for baby massage that finally got a colicky newborn to sleep.
We chose to specialise rather than diversify. Every BMB protocol — from prenatal massage Singapore mums travel across the island for, to the signature 2-in-1 postnatal jamu and bengkung wrap, to the Webster-trained chiropractic our obstetrician partners refer to us for — is built around the physiology of pregnancy and postpartum recovery. That means safer pressure points, smarter positioning, and oils and creams screened for maternal and breastfeeding safety on the day of every session.
Our specialists train in-house for at least six months before they see a paying mum unsupervised. Our lactation consultants align with IBCLC standards. Our chiropractors are certified in Webster Technique. Our facialists work from a constantly-updated pregnancy-safe ingredient list. We invest in that infrastructure because the alternative — a generic spa offering “pregnancy massage” as one option among many — is exactly what we set out to do better.
Every trimester
With you the whole way
From first heartbeat to fourth-trimester recovery, BMB walks the journey beside you. Here's what care looks like at each stage.
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Weeks 0–12
First trimester
Gentle care as your body adapts. Pregnancy-safe facials, light massage where appropriate, and one-to-one consultations to plan the months ahead. We build your trimester roadmap together based on your medical history and pregnancy goals.
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Weeks 13–26
Second trimester
The honeymoon trimester. Pre natal massage to relieve growing pains, chiropractic care for posture changes, and skincare adjusted for the bump. This is when most mums begin regular prenatal massage Singapore sessions with our specialists.
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Weeks 27–40
Third trimester
Final stretch support. Side-lying prenatal massage, pelvic alignment, lighten-legs therapy for swelling, and Bump-to-Birth course prep. We can also fit in a hospital-bag review and a labour-position practice session.
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0–3 months postnatal
Fourth trimester
Postnatal recovery, jamu massage, lactation support, baby massage, and slimming on your timeline. We come to your home or you visit us. The fourth trimester is twelve weeks — we're with you the whole way.
Come visit
Be part of our story
Whether this is your first pregnancy, your fourth, or you're planning ahead — we'd love to meet you. Book a free 15-minute consultation and let's map out what your trimester needs.